Acxiom Digital taps Message Systems for e-mail

Share this article:

Digital marketing firm Acxiom Digital has selected e-mail services firm Message Systems for its e-mail delivery system.

With the new partnership, Acxiom Digital will have access to third-party e-mail reputation partners, such as GoodMail, as well as authentication protocols including Domain Keys and Domain Keys Identified Mail (DKIM).

"Strong authentication mechanisms like DKIM give our clients a way to establish trust with their customers and differentiate their legitimate marketing messages from the sea of spam," Mitchell Gibbs, director of technical support and deliverability at Acxiom Digital. "If message receivers can't be certain you are who you say you are, then it doesn't matter how good your reputation is – the receiver can't trust you. DKIM provides an infrastructure for trust and reputation."

DKIM, which is an open-source standard, uses a cryptographic signature that can be decrypted by a receiving Internet Service Provider, letting the ISP verify the sender of an e-mail and then make a determination of whether that sender is trustworthy. Authentication has become a standard best practice endorsed the EEC and DMA for e-mail. DKIM and Sender ID are the most common forms of authenticating e-mail.

The DKIM fingerprint that is placed in each message also lets receiving ISPs verify that the message has not been tampered with due to phishing scams or e-mail fraud.

Acxiom Digital powers the marketing e-mails for clients including the Gap, Hewlett Packard, Marriott and Dell.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

What's Hot in Email Marketing?

What's Hot in Email Marketing?

The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.

Email's Top 12 Teachable Moments

Email's Top 12 Teachable Moments

The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.

8 Ways to Increase Qualified Leads Through Email

8 Ways to Increase Qualified Leads Through Email

Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.