Acxiom debuts targeting

Acxiom Corp. has introduced Acxiom On-Demand Targeting, an automated tool that lets businesses identify the best prospects for a direct marketing campaign.

Based on Genalytics' automated modeling technology, Acxiom On-Demand Targeting aims to improve response rates and lower costs by eliminating households that won't respond to an offer.

The product is designed for retailers, franchises, nonprofits and distributed sales organizations in a variety of industries.

Acxiom's product charges clients for list rental, but provides free custom predictive modeling and reporting to detect highest scoring names on the list. Acxiom's InfoBase clients provide a list of their customers' names and home addresses - about 5,000 names for a regional or state campaign, and about 20,000 names for a national campaign.

Free modeling reports and profile reports can be delivered within days of submitting customers' names.