Acxiom Debuts Segmentation System for Japanese Marketers

Share this article:
Acxiom Corp., Little Rock, AR, this week introduced Chomonicx, a consumer lifestyle segmentation system designed for Japanese marketers.


The geodemographic product groups consumer demographic behaviors into 32 consumer lifestyle clusters by city, district or "chome."


Acxiom analyzed 170,000 chomes in Japan through customer survey information and census data to create the clusters.


Chomonicx can be applied to customer databases to identify prospects for marketing offers. Acxiom debuted Chomonicx at the Data Warehouse and Customer Relationship Management Expo in Tokyo July 7-9.


The Personicx segmentation system is the firm's similar product for the U.S. market. It offers 70 clusters for U.S. consumers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.