Acxiom Debuts Segmentation System for Japanese Marketers

Share this article:
Acxiom Corp., Little Rock, AR, this week introduced Chomonicx, a consumer lifestyle segmentation system designed for Japanese marketers.


The geodemographic product groups consumer demographic behaviors into 32 consumer lifestyle clusters by city, district or "chome."


Acxiom analyzed 170,000 chomes in Japan through customer survey information and census data to create the clusters.


Chomonicx can be applied to customer databases to identify prospects for marketing offers. Acxiom debuted Chomonicx at the Data Warehouse and Customer Relationship Management Expo in Tokyo July 7-9.


The Personicx segmentation system is the firm's similar product for the U.S. market. It offers 70 clusters for U.S. consumers.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.