Acxiom debuts mobile marketing services

Share this article:

Acxiom Corporation unveiled two new mobile marketing services today at the Marketing Sherpa Email Summit in Miami.

The first, Acxiom Impact-X Mobile, powers targeted opt-in mobile marketing programs. The solution delivers SMS messages, and also can integrate with short code programs, deploy downloadable handset applications and manage mobile Web content.

The second platform is the Mobile Messenger functionality within the Acxiom Impact-X platform. Responders to e-mail campaigns can now input their mobile number to an e-mail and trigger the automated delivery of mobile coupons or SMS text reminders about upcoming events and promotions.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.