Acxiom debuts mobile marketing services

Acxiom Corporation unveiled two new mobile marketing services today at the Marketing Sherpa Email Summit in Miami.

The first, Acxiom Impact-X Mobile, powers targeted opt-in mobile marketing programs. The solution delivers SMS messages, and also can integrate with short code programs, deploy downloadable handset applications and manage mobile Web content.

The second platform is the Mobile Messenger functionality within the Acxiom Impact-X platform. Responders to e-mail campaigns can now input their mobile number to an e-mail and trigger the automated delivery of mobile coupons or SMS text reminders about upcoming events and promotions.