Acxiom Corp. Inks Deal with Merit Direct

Share this article:
Database services provider, Acxiom Corp., Little Rock, AR signed a three-year agreement on Wednesday with Merit Direct, Stamford, CT to allow Merit access to its direct marketing executive database and database prospecting alliance database. The databases are housed in Conway, AR, but Merit will have access to them on behalf of its clients.


"For our clients, it's business as usual," said Ralph Drybrough, regarding the agreement. Drybrough, former Direct Media executive, left DMI in December to start Merit Direct.


He estimated the firm currently has 75-80 clients, including Lands' End's corporate sales division, Pitney Bowes and Time Warner.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.