Acxiom Buys Risk Mitigation Data Firm

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Acxiom Corp. said yesterday that it acquired InsightAmerica, a risk mitigation information and analytics firm, for an undisclosed sum.


InsightAmerica, Broomfield, CO, provides clients access to hundreds of national and state-specific databases that contain identity data, property records, addresses, phone numbers, motor vehicle and criminal records. Its customers include government, law enforcement, fraud prevention, consumer lending, receivables management and employment screening professionals.


The acquisition expands Acxiom's fraud prevention and risk mitigation services, the Little Rock, AR, company said.


"More than 10 years ago, Acxiom began building its capabilities to help insurance companies, banking and financial institutions and other organizations improve their identity verification capabilities to reduce fraud and make better business decisions," Acxiom company leader Charles D. Morgan said in a statement.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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