Acxiom Buys MarketsOnDemand

Share this article:
Acxiom Corp. confirmed yesterday that it purchased Toplander Corp., whose main business unit is MarketsOnDemand, a provider of Internet-derived, permission-based direct marketing data solutions.


Terms of the deal were not disclosed.


The deal was effective Nov. 26, Acxiom spokesman Dale Ingram said. Toplander will be integrated into Acxiom, the Little Rock, AR-based customer and information management solutions provider, and its 19 employees are now part of Acxiom.


MarketsOnDemand's consumer marketing database, CoreBase, includes e-mail and postal addresses as well as telephone numbers. It is derived online from opt-in consumer site registrations. CoreBase has more than 40 million names.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.