Acxiom Buys Chinese Data Firm

Share this article:
Acxiom Corp., Little Rock, AR, said yesterday that it acquired ChinaLOOP, a business intelligence, CRM and data management firm based in Shanghai, China. Terms of the deal were not released.


Gabrielle Chou and Frederic Jouve co-founded ChinaLOOP in June 2000 and will remain with the firm under Acxiom. The company also has an office in Beijing.


ChinaLOOP's clients include a number of China-based and multinational companies including Diageo, Financial Times, Nokia, Total, Citroen and Johnson & Johnson.


"With the world's fastest-growing economy, China offers very strong growth opportunities for both domestic and multinational companies, and those companies will increasingly seek to gain market share through marketing intelligence and technology-based information solutions," Acxiom company leader Charles D. Morgan said in a statement.


Earlier this year Acxiom expanded its European presence with the acquisitions of Claritas Europe and Consodata S.A.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.