Acxiom Acquires Computer Graphics

Share this article:
Acxiom Corp., Conway, AR, has strengthened its appeal to financial services clients by announcing this week that it will acquire service bureau Computer Graphics of Arizona Inc., Phoenix, in a stock-for-stock merger. Computer Graphics has served financial services direct marketers since 1970, including such clients as MBNA and Providian Financial. The acquisition will be accretive, with CGA expected to add more than $25 million in annual revenue. "Our scarcest resource right now is talented people to be able to affect our [financial services] solutions,'' said Acxiom company leader Charles Morgan, "and probably Computer Graphics lacks the resources to do the kind of research and development that Acxiom can do." Privately-held CGA maintains a super file database of 120 million households that includes addresses, telephone numbers and more than 200 million Social Security numbers. It also maintains proprietary services for debt collection, bankruptcy and deceased suppression, telephone appending and verification/identification. Acxiom is the largest data warehouse and database marketing firm serving credit card issuers, according to the Nilson Report, and serves 17 of the nation's largest credit card issuers, including Citicorp, American Express and Wells Fargo. CGA general partner Sid Simon said the companies will work together to develop additional markets for their products, including the healthcare and pharmaceuticals markets for which Acxiom will debut Acxiom Health next week.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.