Acxiom acquires ChoicePoint's database marketing solutions division

Share this article:

In a move designed to enhance its database marketing capabilities, interactive marketing services provider Acxiom has acquired the database marketing solutions division of ChoicePoint Precision Marketing LLC, a subsidiary of ChoicePoint Inc.

As a result of the deal, Acxiom adds seven clients from industries including banking, insurance and media. Acxiom expects to introduce new clients to additional strategies and services, particularly in the digital space, designed to help them build even stronger relationships with target audiences.

The acquisition includes approximately 75 associates from account management, technical and analytic functions and based in Andover, MA, Durham, NC, Peoria, IL and Alpharetta, GA.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: Free Gift

Word to the Wise: Free Gift

Who doesn't love a free gift?

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.