ACTV Sees Profits Converge, Study Agrees

Share this article:
According to a recent disclosure, enhanced television company ACTV, New York, has seen its revenues grow by more than 100 percent from last quarter. The company reported revenues of $453,713 last quarter, which grew to $1,062,419 this quarter.


The company reported the growth in profits is due in large part to the licensing out of its HyperTV player. The HyperTV player is a download that enables viewers to participate in a synchronized TV and PC experience. It displays four windows -- a chat room, an ad and two content windows. Downloading the player takes little time, and ads as well as content can be synchronized.


Meanwhile, a study released by Showtime Networks, which has used the HyperTV player on several occasions, reported that the number of U.S. households claiming to simultaneously use a PC and a TV located in the same room has risen to 25 percent. This is a 39 percent increase over a similar study conducted by the company last year. The study also reported that 51 percent of digital television subscribers claim the same co-location.


The study indicated that 51 percent of digital subscribers without a PC claim they will purchase one this year, and of those who do own a PC but do not have Internet access, 61 percent said they would be surfing the Net very soon.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.