ACTV Chooses Donnelley Marketing

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ACTV Inc. will use Donnelley Marketing's MarketZone application to implement data warehousing and direct marketing services, Donnelley said Friday.


ACTV, New York, a digital media company, will use the Donnelley services within its SpotON, HyperTV with Livewire and Bottle Rocket products. Donnelley Marketing, an infoUSA company, is a provider of proprietary business and consumer content, data enrichment, Internet marketing solutions, and analytical and client information services.


"MarketZone's powerful online analysis capability will allow programmers and advertisers to quickly access aggregate viewer data related to program and promotional offers delivered to HyperTV and Bottle Rocket users," said Michael Morreale, chief operating officer at Donnelley Marketing, Omaha, NE.


"Additionally, MarketZone's robust database warehousing, campaign management and e-marketing capabilities will transform initial HyperTV and Bottle Rocket sessions into long-term marketing relationships for ACTV's programming and advertising customers."


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