ACTV Chooses Donnelley Marketing

Share this article:
ACTV Inc. will use Donnelley Marketing's MarketZone application to implement data warehousing and direct marketing services, Donnelley said Friday.


ACTV, New York, a digital media company, will use the Donnelley services within its SpotON, HyperTV with Livewire and Bottle Rocket products. Donnelley Marketing, an infoUSA company, is a provider of proprietary business and consumer content, data enrichment, Internet marketing solutions, and analytical and client information services.


"MarketZone's powerful online analysis capability will allow programmers and advertisers to quickly access aggregate viewer data related to program and promotional offers delivered to HyperTV and Bottle Rocket users," said Michael Morreale, chief operating officer at Donnelley Marketing, Omaha, NE.


"Additionally, MarketZone's robust database warehousing, campaign management and e-marketing capabilities will transform initial HyperTV and Bottle Rocket sessions into long-term marketing relationships for ACTV's programming and advertising customers."


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.