ACTV Chooses Donnelley Marketing

Share this article:
ACTV Inc. will use Donnelley Marketing's MarketZone application to implement data warehousing and direct marketing services, Donnelley said Friday.


ACTV, New York, a digital media company, will use the Donnelley services within its SpotON, HyperTV with Livewire and Bottle Rocket products. Donnelley Marketing, an infoUSA company, is a provider of proprietary business and consumer content, data enrichment, Internet marketing solutions, and analytical and client information services.


"MarketZone's powerful online analysis capability will allow programmers and advertisers to quickly access aggregate viewer data related to program and promotional offers delivered to HyperTV and Bottle Rocket users," said Michael Morreale, chief operating officer at Donnelley Marketing, Omaha, NE.


"Additionally, MarketZone's robust database warehousing, campaign management and e-marketing capabilities will transform initial HyperTV and Bottle Rocket sessions into long-term marketing relationships for ACTV's programming and advertising customers."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.