Activision, Sprite Promote Video Game

Share this article:
Activision, a publisher of action sports video games, is teaming with Sprite to promote Street Hoops, its new video basketball game.


The companies will collaborate on instant-win promotions in 20-ounce and one liter bottles of Sprite. Among the prizes offered is an appearance in the Street Hoops 2 video game.


The Sprite/Activision Games for a Year Instant Win Game gives consumers the chance to win 13 video games. Sprite will promote the contest on 12-can packs of Sprite, in lobby displays, base wraps and on pole signs. The 12-can packs also include a $5 rebate coupon for Street Hoops inside each carton.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.