Activision, Sprite Promote Video Game

Activision, a publisher of action sports video games, is teaming with Sprite to promote Street Hoops, its new video basketball game.


The companies will collaborate on instant-win promotions in 20-ounce and one liter bottles of Sprite. Among the prizes offered is an appearance in the Street Hoops 2 video game.


The Sprite/Activision Games for a Year Instant Win Game gives consumers the chance to win 13 video games. Sprite will promote the contest on 12-can packs of Sprite, in lobby displays, base wraps and on pole signs. The 12-can packs also include a $5 rebate coupon for Street Hoops inside each carton.


You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

OneTouchPoint

OneTouchPoint

OneTouchPoint is a single source provider of strategic, integrated and multi-channel direct marketing ...