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 Acquisitions

Twitter buys Web security company Dasient

January 24, 2012

Twitter has acquired a Web security startup company called Dasient, in a deal whose terms were not disclosed.
 

Rauxa acquires digital development firm ThoughtMatrix

January 12, 2012

Direct marketing agency Rauxa acquired digital design and development firm ThoughtMatrix, the agency said on Jan. 12. Rauxa CEO Jill Gwaltney said the acquisition closed the last week of December but declined to disclose terms.
 

Publishers Clearing House acquires mobile firm Liquid Wireless

January 11, 2012

Direct marketer Publishers Clearing House has acquired mobile marketing company Liquid Wireless. Publishers Clearing House CEO Andy Goldberg said the acquisition closed "before Christmas" but declined to disclose terms.
 

Return Path acquires OtherInbox

January 10, 2012

Email deliverability firm Return Path acquired email technology company OtherInbox, the company said on Jan. 10. The acquisition closed in late December, said Return Path CEO Matt Blumberg, who declined to disclose terms.
 

MDC Partners acquires media firm RJ Palmer for $25 million

January 05, 2012

MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December.
 

Lowe's buys online retailer ATG Stores

December 29, 2011

Home improvement retailer Lowe's acquired online retailer ATG Stores, the company said on Dec. 29. Lowe's spokesperson Karen Cobb said the acquisition closed yesterday afternoon but declined to disclose terms.
 

VerticalResponse acquires social marketing firm Roost

December 15, 2011

Self-service marketing company VerticalResponse acquired social marketing firm Roost, the company said on Dec. 15. VerticalResponse CEO Janine Popick said the acquisition closed yesterday but declined to disclose terms.
 

MMG Worldwide acquires Ypartnership, forms MMGY Global

December 14, 2011

Digital travel marketing company MMG Worldwide acquired Ypartnership, a travel research services company, both companies said Dec. 14. The agencies have merged to form MMGY Global, a full-service travel marketing agency.
 

Google buys restaurant recommendation firm

December 13, 2011

Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition.
 

24/7 Real Media boosts video ad offerings with Panache acquisition

December 06, 2011

WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition.
 

Marketers add location-based strategies to digital arsenal

December 01, 2011

Location-based advertising has become an integral component of overall communications strategies. This month, several major brands introduced programs that leverage geo-local information to offer consumers more relevant content.
 

Adobe to acquire Efficient Frontier

November 30, 2011

Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30. The acquisition is expected to close during the first quarter of Adobe's 2012 fiscal year. Terms of the deal were not disclosed.
 

EBay acquires recommendation platform Hunch

November 21, 2011

EBay has acquired recommendation platform Hunch. The acquisition closed on Nov. 21, eBay spokesperson Johnna Hoff said via email.
 

Yahoo to acquire Interclick for $270 million

November 01, 2011

Yahoo agreed to acquire advertising technology firm Interclick for $270 million, the company said on Nov. 1. The acquisition is expected to close by early 2012.
 

Gilt Groupe acquires BuyWithMe

October 31, 2011

Gilt Groupe has acquired daily deals site BuyWithMe, according to reports. The acquisition will take effect on Nov. 1, according to BetaBeat, which first reported news of the acquisition on Oct. 28.
 

Oracle agrees to acquire Endeca

October 19, 2011

Database company Oracle entered into an agreement on Oct. 18 to acquire data management and Web commerce company Endeca Technologies.
 

Liz Claiborne sells brand portfolio to JCPenney for $288 million

October 13, 2011

Liz Claiborne Inc. agreed to sell the Liz Claiborne, Monet and Kensie brands, and completed the sale of the Dana Buchman brand, for total cash proceeds of approximately $328 million, Liz Claiborne Inc. CEO William McComb said during an Oct. 13 conference call.
 

Creative agencies see future in Brazil

Alex Palmer October 01, 2011

Creative agencies are investing more resources in Brazil as the world's fifth-largest economy transitions from burgeoning market to one shaping others around the globe.
 

MDC acquires majority stake in Concentric Pharma

September 16, 2011

MDC Partners has acquired a majority stake in healthcare marketing agency Concentric Pharma Advertising. The deal will add a healthcare-marketing capability to the New York-based holding company.
 

ICrossing expands into Latin America, Spain with Wallaby acquisition

September 12, 2011

ICrossing has acquired Santiago, Chile-based digital agency Wallaby Group in a deal that will allow the Hearst Corp.-owned shop to expand its global footprint.
 

Nurun builds US presence with Odopod acquisition

September 12, 2011

Quebecor Media-owned Canadian digital agency Nurun has acquired Odopod, a San Francisco-based digital shop. The deal adds Odopod clients such as Google, Electronic Arts and Sony Electronics to Nurun's roster, which includes Cartier, MSN, AT&T and Disney.
 

EBay acquires social commerce firm The Gifts Project

September 09, 2011

EBay has acquired social commerce firm The Gifts Project. The San Francisco-based company produces a platform that allows consumers to make purchases as a group from e-commerce sites.
 

Google adds restaurant reviews giant Zagat to menu

September 08, 2011

Google acquired restaurant reviews company Zagat on September 8. The Zagat team will continue to work at its New York office and retain its brand, products and services.
 

Ascentium buys e-commerce firm Cactus Commerce

September 06, 2011

Digital agency Ascentium has acquired e-commerce firm Cactus Commerce. The two companies began talks last September, said Tony Marinelli, CEO of Cactus Commerce.
 

Google acquires loyalty company Zave Networks

September 06, 2011

Google has bought digital coupon and loyalty program provider Zave Networks. Zave's employees will join Google's Commerce team, said a Google spokesperson via email.
 

Marketers' demand for social ROI drives analytics moves

September 01, 2011

Marketers are facing a fire hose of social media data, especially as networks like Google+ expand and Twitter explores monetization strategies.
 

WPP to acquire Rockfish Interactive

August 19, 2011

WPP Digital has agreed to acquire digital marketing agency Rockfish Interactive. The deal is expected to close within the next 15 business days, said Kenny Tomlin, Rockfish Interactive CEO and founder.
 

Twitter buys social analytics firm BackType

July 05, 2011

Twitter has acquired social analytics company BackType, the company said July 5. BackType's BackTweets product enables publishers to view how their tweets and content are shared via the social networking site and analyze corresponding key performance indicators, such as website traffic and conversions.
 

Attribution adoption starts now

Roger Barnette, president, IgnitionOne July 01, 2011

It's been a few years since "engagement mapping" aka "attribution" emerged as the next big thing in online advertising. The concept of looking across digital channels and beyond the last click made sense to everyone.
 

Interactive and marketing services deals dominate M&A activity

June 30, 2011

Mergers and acquisitions in the interactive and marketing services sector totaled $5.74 billion in the first six months of 2011, an 81% increase compared with the same period in 2010, according to a report from investment bank Jordan, Edmiston Group, Inc. (JEGI).