Acquisitions

News Byte: Lotame Acquires AdMobius

News Byte: Lotame Acquires AdMobius

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Data management meets mobile audience segmentation as Lotame absorbs start-up.

News Byte: Marketo To Acquire Insightera

News Byte: Marketo To Acquire Insightera

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The marketing automation provider adds personalization to its mix.

Ask.com acquires nRelate

Ask.com acquires nRelate

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Search and Q&A website Ask.com has finalized its acquisition of nRelate, a company that suggests related stories to readers on publisher websites, says Doug Leeds, CEO of Ask.com.

A googolplex of Google news

A googolplex of Google news

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What's Google been up to lately? What hasn't Google been up to lately, more like it.

Salesforce to acquire Buddy Media

Salesforce to acquire Buddy Media

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Salesforce.com will acquire Buddy Media for $689 million in cash and Salesforce.com equity.

Omnicom shows revenue growth, but Europe at risk

Omnicom shows revenue growth, but Europe at risk

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Omnicom reported $204.6 million in net income for Q1 2012, a 1.3% increase from the same period last year, said John Wren, Omnicom's president and CEO, during an earnings call. Wren also emphasized Omnicom's initiative to grow its digital presence across all of its agencies through acquisitions, partnerships and investments in personnel.

Twitter buys Web security company Dasient

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Twitter has acquired a Web security startup company called Dasient, in a deal whose terms were not disclosed.

Rauxa acquires digital development firm ThoughtMatrix

Rauxa acquires digital development firm ThoughtMatrix

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Direct marketing agency Rauxa acquired digital design and development firm ThoughtMatrix, the agency said on Jan. 12. Rauxa CEO Jill Gwaltney said the acquisition closed the last week of December but declined to disclose terms.

Publishers Clearing House acquires mobile firm Liquid Wireless

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Direct marketer Publishers Clearing House has acquired mobile marketing company Liquid Wireless. Publishers Clearing House CEO Andy Goldberg said the acquisition closed "before Christmas" but declined to disclose terms.

Return Path acquires OtherInbox

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Email deliverability firm Return Path acquired email technology company OtherInbox, the company said on Jan. 10. The acquisition closed in late December, said Return Path CEO Matt Blumberg, who declined to disclose terms.

MDC Partners acquires media firm RJ Palmer for $25 million

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MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December.

Lowe's buys online retailer ATG Stores

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Home improvement retailer Lowe's acquired online retailer ATG Stores, the company said on Dec. 29. Lowe's spokesperson Karen Cobb said the acquisition closed yesterday afternoon but declined to disclose terms.

VerticalResponse acquires social marketing firm Roost

VerticalResponse acquires social marketing firm Roost

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Self-service marketing company VerticalResponse acquired social marketing firm Roost, the company said on Dec. 15. VerticalResponse CEO Janine Popick said the acquisition closed yesterday but declined to disclose terms.

MMG Worldwide acquires Ypartnership, forms MMGY Global

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Digital travel marketing company MMG Worldwide acquired Ypartnership, a travel research services company, both companies said Dec. 14. The agencies have merged to form MMGY Global, a full-service travel marketing agency.

Google buys restaurant recommendation firm

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Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition.

24/7 Real Media boosts video ad offerings with Panache acquisition

24/7 Real Media boosts video ad offerings with Panache acquisition

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WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition.

Marketers add location-based strategies to digital arsenal

Marketers add location-based strategies to digital arsenal

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Location-based advertising has become an integral component of overall communications strategies. This month, several major brands introduced programs that leverage geo-local information to offer consumers more relevant content.

Adobe to acquire Efficient Frontier

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Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30. The acquisition is expected to close during the first quarter of Adobe's 2012 fiscal year. Terms of the deal were not disclosed.

EBay acquires recommendation platform Hunch

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EBay has acquired recommendation platform Hunch. The acquisition closed on Nov. 21, eBay spokesperson Johnna Hoff said via email.

Yahoo to acquire Interclick for $270 million

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Yahoo agreed to acquire advertising technology firm Interclick for $270 million, the company said on Nov. 1. The acquisition is expected to close by early 2012.

Gilt Groupe acquires BuyWithMe

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Gilt Groupe has acquired daily deals site BuyWithMe, according to reports. The acquisition will take effect on Nov. 1, according to BetaBeat, which first reported news of the acquisition on Oct. 28.

Oracle agrees to acquire Endeca

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Database company Oracle entered into an agreement on Oct. 18 to acquire data management and Web commerce company Endeca Technologies.

Liz Claiborne sells brand portfolio to JCPenney for $288 million

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Liz Claiborne Inc. agreed to sell the Liz Claiborne, Monet and Kensie brands, and completed the sale of the Dana Buchman brand, for total cash proceeds of approximately $328 million, Liz Claiborne Inc. CEO William McComb said during an Oct. 13 conference call.

Creative agencies see future in Brazil

Creative agencies see future in Brazil

Creative agencies are investing more resources in Brazil as the world's fifth-largest economy transitions from burgeoning market to one shaping others around the globe.

MDC acquires majority stake in Concentric Pharma

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MDC Partners has acquired a majority stake in healthcare marketing agency Concentric Pharma Advertising. The deal will add a healthcare-marketing capability to the New York-based holding company.

ICrossing expands into Latin America, Spain with Wallaby acquisition

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ICrossing has acquired Santiago, Chile-based digital agency Wallaby Group in a deal that will allow the Hearst Corp.-owned shop to expand its global footprint.

Nurun builds US presence with Odopod acquisition

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Quebecor Media-owned Canadian digital agency Nurun has acquired Odopod, a San Francisco-based digital shop. The deal adds Odopod clients such as Google, Electronic Arts and Sony Electronics to Nurun's roster, which includes Cartier, MSN, AT&T and Disney.

EBay acquires social commerce firm The Gifts Project

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EBay has acquired social commerce firm The Gifts Project. The San Francisco-based company produces a platform that allows consumers to make purchases as a group from e-commerce sites.

Google adds restaurant reviews giant Zagat to menu

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Google acquired restaurant reviews company Zagat on September 8. The Zagat team will continue to work at its New York office and retain its brand, products and services.

Ascentium buys e-commerce firm Cactus Commerce

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Digital agency Ascentium has acquired e-commerce firm Cactus Commerce. The two companies began talks last September, said Tony Marinelli, CEO of Cactus Commerce.

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