January 03, 2013
The marketing services firm acquires LDSGroup, launching a string of acquisitions planned for 2013
November 28, 2012
DAS acquires Promise Corporation and intends to integrate the brand into Communispace
November 09, 2012
Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.
October 12, 2012
ExactTarget bolsters its marketing and e-commerce capabilities with it acquisitions of Pardot and iGoDigital.
October 02, 2012
Marketing services company Infogroup announced today the sale of its OneSource division to platform company Cannondale Investments.
September 14, 2012
The agency's acquisition was based in large part on Hudson's "client-centric focus" and "passion to innovate."
September 06, 2012
HootSuite announced its acquisition of Seesmic to support its growth plan.
August 14, 2012
Having acquired Frommer's from John Wiley & Sons on Aug. 13, Google now plans to add the travel guide trademark to its previous Zagat acquisition in an effort to expand its Google+Local platform.
August 10, 2012
As Seen On TV announced Aug. 10 that it will acquire direct response weight loss concern eDiets.com in an all-stock transaction valued near $13 million.
July 11, 2012
CRM agency Merkle acquires mobile solutions provider 5th Finger.
July 10, 2012
KANA Software, Inc. has acquired contact center technologies provider Sword Ciboodle
July 02, 2012
The Nielsen Company announced July 2 that it has acquired Vizu, an online ad measurement and optimization company.
June 20, 2012
In an effort to expand its digital marketing presence, WPP will acquire AKQA Holdings, Inc. AKQA will retain its brand within WPP.
June 13, 2012
Online marketing services company Constant Contact has acquired SinglePlatform, a digital storefront provider that helps small businesses get discovered through mobile and Web searches.
June 13, 2012
IBM has acquired Tealeaf, a marketing automation company focused on digital customer experience and behavior analysis.
June 05, 2012
Google has acquired social media engagement company Meebo to fill out its Google+ team.
May 25, 2012
Seattle-based social rewards company Lockerz acquired online fashion community Chick Approved.
May 23, 2012
Digital technology advertising company Rubicon has acquired Mobsmith, a mobile advertising technology platform.
May 22, 2012
Google closed a $12.9 billion deal to acquire Motorola Mobility Holdings.
May 21, 2012
Experian announced May 21 its acquisition of Conversen, a Burlington, Mass.-based multichannel marketing company.
May 11, 2012
Twitter has hired most of the team of employees at San Francisco-based RestEngine, an email marketing company that describes itself as a "social marketing automation platform," said RestEngine cofounder Joe Waltman.
May 01, 2012
Most experts see Facebook's billion dollar acquisition of Instagram in April as defensive and overpriced.
IBM will acquire Vivisimo, a Pittsburgh, Pennsylvania-based data search solutions company, said David Corrigan, director of strategy for IBM's InfoSphere Portfolio. He expects the deal to close within a month to six weeks.
April 18, 2012
Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.
April 09, 2012
Facebook announced it reached an agreement April 9 to acquire Instagram, a popular mobile photo sharing app, for $1 billion in cash and stock.
Holding company MDC Partners has acquired a majority interest in dotbox, a provider of cloud-based social marketing and e-commerce services, dotbox CEO Ashley Heather confirmed to Direct Marketing News.
Cloud-based marketing and PR software company Vocus has acquired email software provider iContact, the company announced on Feb. 28. The acquisition is designed to allow Vocus to add an enhanced email offering to its marketing suite, which currently includes search, social and publicity marketing modules.
Twitter has acquired a Web security startup company called Dasient, in a deal whose terms were not disclosed.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
