The marketing services firm acquires LDSGroup, launching a string of acquisitions planned for 2013
DAS acquires Promise Corporation and intends to integrate the brand into Communispace
Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.
ExactTarget bolsters its marketing and e-commerce capabilities with it acquisitions of Pardot and iGoDigital.
Marketing services company Infogroup announced today the sale of its OneSource division to platform company Cannondale Investments.
The agency's acquisition was based in large part on Hudson's "client-centric focus" and "passion to innovate."
HootSuite announced its acquisition of Seesmic to support its growth plan.
Having acquired Frommer's from John Wiley & Sons on Aug. 13, Google now plans to add the travel guide trademark to its previous Zagat acquisition in an effort to expand its Google+Local platform.
As Seen On TV announced Aug. 10 that it will acquire direct response weight loss concern eDiets.com in an all-stock transaction valued near $13 million.
Fancy some social commerce, Apple?
CRM agency Merkle acquires mobile solutions provider 5th Finger.
KANA Software, Inc. has acquired contact center technologies provider Sword Ciboodle
The Nielsen Company announced July 2 that it has acquired Vizu, an online ad measurement and optimization company.
In an effort to expand its digital marketing presence, WPP will acquire AKQA Holdings, Inc. AKQA will retain its brand within WPP.
Online marketing services company Constant Contact has acquired SinglePlatform, a digital storefront provider that helps small businesses get discovered through mobile and Web searches.
IBM has acquired Tealeaf, a marketing automation company focused on digital customer experience and behavior analysis.
Google has acquired social media engagement company Meebo to fill out its Google+ team.
KBM Group has acquired France-based Predictys.
Seattle-based social rewards company Lockerz acquired online fashion community Chick Approved.
Digital technology advertising company Rubicon has acquired Mobsmith, a mobile advertising technology platform.
Google closed a $12.9 billion deal to acquire Motorola Mobility Holdings.
Experian announced May 21 its acquisition of Conversen, a Burlington, Mass.-based multichannel marketing company.
Twitter has hired most of the team of employees at San Francisco-based RestEngine, an email marketing company that describes itself as a "social marketing automation platform," said RestEngine cofounder Joe Waltman.
Most experts see Facebook's billion dollar acquisition of Instagram in April as defensive and overpriced.
IBM will acquire Vivisimo, a Pittsburgh, Pennsylvania-based data search solutions company, said David Corrigan, director of strategy for IBM's InfoSphere Portfolio. He expects the deal to close within a month to six weeks.
Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.
Facebook announced it reached an agreement April 9 to acquire Instagram, a popular mobile photo sharing app, for $1 billion in cash and stock.
Holding company MDC Partners has acquired a majority interest in dotbox, a provider of cloud-based social marketing and e-commerce services, dotbox CEO Ashley Heather confirmed to Direct Marketing News.
Cloud-based marketing and PR software company Vocus has acquired email software provider iContact, the company announced on Feb. 28. The acquisition is designed to allow Vocus to add an enhanced email offering to its marketing suite, which currently includes search, social and publicity marketing modules.
Twitter has acquired a Web security startup company called Dasient, in a deal whose terms were not disclosed.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.