The $24.9 billion acquisition signals a shift to the B2B realm.
Xtify will increase the mobile capabilities of IBM's Smarter Commerce practice.
Marketers need to show their customers some love.
Let's face it: Email isn't going anywhere, despite numerous prognostications in recent years that email is dead.
Twitter continues to bridge the gap between social and television engagement.
Domain-name provider GoDaddy acquires Locu, provider of local business data.
Get to know your customers before they disappear.
Publicis Groupe acquired marketing agency Engauge, which it will fold into its ZenithOptimedia Group and align with interactive agency Moxie.
PopShops provides online marketers with up-to-date product information.
AOL continues to expand its digital and premium content offerings.
OgilvyOne has acquired a majority stake in Verticurl.
Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?
The marketing services firm acquires LDSGroup, launching a string of acquisitions planned for 2013
DAS acquires Promise Corporation and intends to integrate the brand into Communispace
Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.
ExactTarget bolsters its marketing and e-commerce capabilities with it acquisitions of Pardot and iGoDigital.
Marketing services company Infogroup announced today the sale of its OneSource division to platform company Cannondale Investments.
The agency's acquisition was based in large part on Hudson's "client-centric focus" and "passion to innovate."
HootSuite announced its acquisition of Seesmic to support its growth plan.
Having acquired Frommer's from John Wiley & Sons on Aug. 13, Google now plans to add the travel guide trademark to its previous Zagat acquisition in an effort to expand its Google+Local platform.
As Seen On TV announced Aug. 10 that it will acquire direct response weight loss concern eDiets.com in an all-stock transaction valued near $13 million.
Fancy some social commerce, Apple?
CRM agency Merkle acquires mobile solutions provider 5th Finger.
KANA Software, Inc. has acquired contact center technologies provider Sword Ciboodle
The Nielsen Company announced July 2 that it has acquired Vizu, an online ad measurement and optimization company.
In an effort to expand its digital marketing presence, WPP will acquire AKQA Holdings, Inc. AKQA will retain its brand within WPP.
Online marketing services company Constant Contact has acquired SinglePlatform, a digital storefront provider that helps small businesses get discovered through mobile and Web searches.
IBM has acquired Tealeaf, a marketing automation company focused on digital customer experience and behavior analysis.
Google has acquired social media engagement company Meebo to fill out its Google+ team.
KBM Group has acquired France-based Predictys.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.