Acquisition

News Byte: Facebook's Been Busy

News Byte: Facebook's Been Busy

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Within 24 hours the social media colossus announced its acquisition of Oculus Rift and rolled out its Lookalike Audiences ad initiative.

News Byte: IgnitionOne Acquires Knotice

News Byte: IgnitionOne Acquires Knotice

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The cloud-based data company adds first-party data and email services to its repertoire.

News Byte: Ensighten Aquires TagMan and Expands Global Footprint

News Byte: Ensighten Aquires TagMan and Expands Global Footprint

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The data company expands its customer base in tag management.

News Byte:  Agencies' Move Towards Social Grabs the Interest of Marketers

News Byte: Agencies' Move Towards Social Grabs the Interest of Marketers

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The industry expansion of social marketing is evident of with the addition of Attention to KBS+.

News Byte: Oracle Eloqua Debuts New Features

News Byte: Oracle Eloqua Debuts New Features

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Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.

Google Sells Motorola to Lenovo for $2.91B

Google Sells Motorola to Lenovo for $2.91B

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The search engine giant calls it quits with the Android smartphone and Bluetooth accessories provider.

News Byte: Dell Officially Goes Private

News Byte: Dell Officially Goes Private

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The $24.9 billion acquisition signals a shift to the B2B realm.

News Byte: IBM Enhances Mobile Offering With Xtify Acquisition

News Byte: IBM Enhances Mobile Offering With Xtify Acquisition

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Xtify will increase the mobile capabilities of IBM's Smarter Commerce practice.

Infographic: Are You in a Committed Relationship with Your Customers?

Infographic: Are You in a Committed Relationship with Your Customers?

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Marketers need to show their customers some love.

5 Tips for Improving Acquisition Email Marketing

5 Tips for Improving Acquisition Email Marketing

Let's face it: Email isn't going anywhere, despite numerous prognostications in recent years that email is dead.

News Byte: Twitter Acquires Trendrr

News Byte: Twitter Acquires Trendrr

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Twitter continues to bridge the gap between social and television engagement.

News Byte: GoDaddy Acquires Locu

News Byte: GoDaddy Acquires Locu

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Domain-name provider GoDaddy acquires Locu, provider of local business data.

Infographic: Segmentation Sorcery

Infographic: Segmentation Sorcery

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Get to know your customers before they disappear.

News Byte: Publicis Groupe Acquires Engauge

News Byte: Publicis Groupe Acquires Engauge

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Publicis Groupe acquired marketing agency Engauge, which it will fold into its ZenithOptimedia Group and align with interactive agency Moxie.

News Byte: Rakuten to Acquire Online Data Company

News Byte: Rakuten to Acquire Online Data Company

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PopShops provides online marketers with up-to-date product information.

News Byte: AOL Acquires Adap.tv

News Byte: AOL Acquires Adap.tv

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AOL continues to expand its digital and premium content offerings.

News Byte: OgilvyOne acquires Verticurl

News Byte: OgilvyOne acquires Verticurl

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OgilvyOne has acquired a majority stake in Verticurl.

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?

MeritDirect's New Years Resolution: Acquire and Expand

MeritDirect's New Years Resolution: Acquire and Expand

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The marketing services firm acquires LDSGroup, launching a string of acquisitions planned for 2013

DAS provides Big Data impact on and offline with new acquisition

DAS provides Big Data impact on and offline with new acquisition

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DAS acquires Promise Corporation and intends to integrate the brand into Communispace

Epsilon goes omnichannel with its acquisition of Hyper Marketing

Epsilon goes omnichannel with its acquisition of Hyper Marketing

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Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.

ExactTarget's Pardot acqusition reflects maturing market

ExactTarget's Pardot acqusition reflects maturing market

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ExactTarget bolsters its marketing and e-commerce capabilities with it acquisitions of Pardot and iGoDigital.

Infogroup sells business information division OneSource

Infogroup sells business information division OneSource

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Marketing services company Infogroup announced today the sale of its OneSource division to platform company Cannondale Investments.

Draftfcb Healthcare acquires Hudson Global for digital skill set

Draftfcb Healthcare acquires Hudson Global for digital skill set

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The agency's acquisition was based in large part on Hudson's "client-centric focus" and "passion to innovate."

HootSuite aims to move beyond marketing

HootSuite aims to move beyond marketing

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HootSuite announced its acquisition of Seesmic to support its growth plan.

Google acquires Frommer's

Google acquires Frommer's

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Having acquired Frommer's from John Wiley & Sons on Aug. 13, Google now plans to add the travel guide trademark to its previous Zagat acquisition in an effort to expand its Google+Local platform.

DRTV brands unite: As Seen On TV to acquire eDiets.com

DRTV brands unite: As Seen On TV to acquire eDiets.com

As Seen On TV announced Aug. 10 that it will acquire direct response weight loss concern eDiets.com in an all-stock transaction valued near $13 million.

Apple may jump on the social commerce bandwagon

Apple may jump on the social commerce bandwagon

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Fancy some social commerce, Apple?

Merkle acquires 5th Finger

Merkle acquires 5th Finger

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CRM agency Merkle acquires mobile solutions provider 5th Finger.

KANA acquires contact center technology provider Ciboodle

KANA acquires contact center technology provider Ciboodle

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KANA Software, Inc. has acquired contact center technologies provider Sword Ciboodle

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