Acquisition Marketing

The Future of Customer Acquisition is Mobile Lead Generation

The Future of Customer Acquisition is Mobile Lead Generation

For many companies, mobile marketing often stops at branding. They build a slick mobile site, position their brand in front of a wide swathe of consumers, and call it a day.

Video: Turn Your Customers on With Mobile

Video: Turn Your Customers on With Mobile

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Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck.

Credit card-brand alliances to help marketers target offers

Credit card-brand alliances to help marketers target offers

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Credit card companies are becoming integrated partners in the marketing process, helping brands deliver targeted offers to consumers by using their customer databases.

Slow ad recovery follows economy

Slow ad recovery follows economy

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Direct Marketing News spoke with Jonathan Barnard, ZenithOptimedia's head of forecasting, about the ad industry's progress in recovering from the "Great Recession."

Leverage retention in email campaigns for more profit

Leverage retention in email campaigns for more profit

When you are in the midst of executing an email or social marketing campaign — rushing to meet deadlines, pulling together creative, copy and 
getting approvals — it is easy to lose sight of your campaign objectives.

National fitness clubs fight member churn, but better marketing integration is needed

National fitness clubs fight member churn, but better marketing integration is needed

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There are more than 30,000 fitness centers in the US, double the number from just 10 years ago, according to a study by business research firm IBISWorld. Two fitness franchises, Town Sports and 24 Hour Fitness, are trying to maintain an edge in this growing sector, though they vary in size and approach.

Retailers update ad imagery to acquire young consumers

Retailers update ad imagery to acquire young consumers

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Fashion brands are boosting their customer acquisition efforts targeting young consumers, seeking to gain customers with high lifetime values and purchase frequency before they become adults. 
Adidas launched a marketing campaign on March 16 via agency Sid Lee, focused on acquiring teenage customers.

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