For many companies, mobile marketing often stops at branding. They build a slick mobile site, position their brand in front of a wide swathe of consumers, and call it a day.
Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck.
Credit card companies are becoming integrated partners in the marketing process, helping brands deliver targeted offers to consumers by using their customer databases.
Direct Marketing News spoke with Jonathan Barnard, ZenithOptimedia's head of forecasting, about the ad industry's progress in recovering from the "Great Recession."
When you are in the midst of executing an email or social marketing campaign — rushing to meet deadlines, pulling together creative, copy and getting approvals — it is easy to lose sight of your campaign objectives.
There are more than 30,000 fitness centers in the US, double the number from just 10 years ago, according to a study by business research firm IBISWorld. Two fitness franchises, Town Sports and 24 Hour Fitness, are trying to maintain an edge in this growing sector, though they vary in size and approach.
Fashion brands are boosting their customer acquisition efforts targeting young consumers, seeking to gain customers with high lifetime values and purchase frequency before they become adults. Adidas launched a marketing campaign on March 16 via agency Sid Lee, focused on acquiring teenage customers.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.