ACNielsen launches Loyalty Initiative

Share this article:

ACNielsen, a VNU business, today announced it has formed a global business unit that will provide end-to-end loyalty marketing solutions.

New York City-based ACNielsen is a leading marketing information provider.

Insights provided by ACNielsen Loyalty will help retailers and their key manufacturer partners to work with the data generated by retailer loyalty programs to better understand consumers' shopping behavior and preferences, develop targeted, loyalty-building marketing and merchandising programs and track their impact on shoppers over time. It will draw upon the experience and expertise in consumer research and analysis of ACNielsen and the VNU Marketing Information group, while adding new capabilities focused on the opportunity presented by loyalty information.

The formation of ACNielsen Loyalty follows an intensive research and development effort. The unit's capabilities are expected to complement and expand upon numerous products and services that support loyalty marketing efforts offered by ACNielsen and VNU business units.

Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.