Direct Line Blog

ACMA deputy director says industry faces stormy challenges

Share this article:

The US Postal Service's planned exigent price increase, recently proposed federal draft privacy legislation and a Colorado tax law are creating a “perfect storm” to hinder catalogers, said Paul Miller, VP and deputy director of the American Catalog Mailers Association, in his latest bulletin to members.

Miller saved some of his strongest words for the draft privacy legislation from Reps. Rick Boucher (D-VA) and Cliff Stearns (R-FL). He said the draft, if it became law, “could cripple all marketing channels, including catalogs, e-mail and web marketing.”

Miller isn't alone in his distaste for the possible legislation. Netchoice, an industry coalition with AOL, eBay and Yahoo among its members, came out against the bill last week.

Last month, Linda Woolley, EVP of government affairs at the Direct Marketing Association, said such a bill “would pretty much kill direct marketing as we know it.” Jeannine Gibson, marketing director at Infocus Marketing, meanwhile, said it would “have a far-reaching negative impact on the list-rental industry.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.