Ace Is the Place For Teradata

Share this article:
Hardware retailer Ace Corporation said this week that it is using Teradata's retailDecision software to drive profitability and customer retention.


Teradata's retailDecisions analyzes data in five categories: assortment management, promotion management, customer buying behavior, store operations and labor, and intelligent e-commerce. Ace employees access the service via desktop, web or wireless.


Teradata's two-terabyte data warehouse supports Ace's "Vision 21" initiative to drive retailers' revenue and customer satisfaction.


"The Ace enterprise data warehouse will move from the current limited desktop deployment to a full Web-based application able to track, analyze and report the impact of Vision 21," said Mike Altendorf, vice president of information technology for the Oak Brook, IL-based hardware retailer.


Ace employees and retailers using the system can ask retail and wholesale data questions at any time, Altendorf said.


Ace selected Teradata because of its proven retail track record in data warehousing, he said.


"That experience, including customer relationship management, inventory management, category management and business intelligence made Teradata the right choice for us," he said.


Teradata's retail clients include The Gap, Applebees, Walmart, and JC Penney.


Ace Hardware Corp., a $13 billion hardware cooperative, is wholly owned by its 5,100-plus hardware, home center, lumber and building materials retailers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.