Ace Hardware Names MicroStrategy as Enterprise Standard

Share this article:
MicroStrategy Inc., McLean, VA, said this week that Ace Hardware Corp. selected the company as its enterprise-wide business intelligence software solution.


Ace Hardware, Oak Brook, IL, is the largest retailer-owned cooperative in the industry, with more than 4,800 stores worldwide. The company plans to deploy MicroStrategy to more than 6,400 users enterprise-wide.


Ace Hardware has expanded its deployment of the MicroStrategy Business Intelligence Platform for enterprise-wide reporting and analysis on marketing initiatives, retail pricing, category management, merchandising, inventory, wholesale pricing and customer loyalty programs like Helpful Hardware Club.


"We decided to standardize on MicroStrategy enterprise-wide because we recognized the importance of having a single integrated platform that has the scalability to grow with us as our needs change," said Diane Flynn, technology business manager at Ace Hardware.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.