Ace Hardware Names MicroStrategy as Enterprise Standard

MicroStrategy Inc., McLean, VA, said this week that Ace Hardware Corp. selected the company as its enterprise-wide business intelligence software solution.


Ace Hardware, Oak Brook, IL, is the largest retailer-owned cooperative in the industry, with more than 4,800 stores worldwide. The company plans to deploy MicroStrategy to more than 6,400 users enterprise-wide.


Ace Hardware has expanded its deployment of the MicroStrategy Business Intelligence Platform for enterprise-wide reporting and analysis on marketing initiatives, retail pricing, category management, merchandising, inventory, wholesale pricing and customer loyalty programs like Helpful Hardware Club.


"We decided to standardize on MicroStrategy enterprise-wide because we recognized the importance of having a single integrated platform that has the scalability to grow with us as our needs change," said Diane Flynn, technology business manager at Ace Hardware.


close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

B2B Marketers Need to Move Beyond Demographics

B2B Marketers Need to Move Beyond Demographics

Leveraging Big Data for better prospecting and improved conversion rates.

13 Insights Into DNT Issues

13 Insights Into DNT Issues

Proposed do-not-track regulations will indeed harm the Adv/DDM industry.

Tuning In to Consumers with Targeted TV Ads

Tuning In to Consumers with Targeted TV Ads

The TV data revolution with audience targeting is happening on the local level.