AccuData Solution Segments ADVO Database
This data solution is a way to segment ADVO's database of 115 million residential households by ethnicity, lifestyle and demographic criteria.
A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.
JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches
DMN's UK-based sister publication launches Campaign US