AccuData Gets Consumer DatabaseAccuData America, Fort Myers, FL, announced yesterday that its list management division was awarded the MyLocalOffers.com Membership File of 23 million consumers at postal address.
The consumers on the file registered at the MyLocalOffers.com Web site for special promotions, coupons and other offers. The file was built from the local offers vertical site of the list owner Datagence Inc., Red Bank, NJ.
As part of its partnership with Datagence, AccuData will be exclusive manager for the postal file of MyLocalOffers.com but also will offer e-mail addresses and combination campaigns, according to AccuData.
The MyLocalOffers.com file offers selects such as recency, credit card, Internet buyer and lifestyle categories including education, marital status, homeowner, income range, occupation and presence of children. It also has interest selects such as avid reader, frequent traveler and outdoor enthusiast.
Base price on the file is $85/M.