AccuData Forms List Management DivisionAccuData America opened a list management division specializing in managing compiled lists, the company said yesterday.
The firm plans to formally announce AccuData List Management on Oct. 20 at the Direct Marketing Association's 85th Annual Conference & Exhibition at Moscone Center in San Francisco.
The managed compiled files are maintained online and are accessible via the Web, AccuData said.
"We built a state-of-the-art engine that swiftly incorporates new lists into a full-service data processing, fulfillment and marketing system where we leverage our considerable client base to maximize list rental revenue," said Stacey Girt, president of AccuData America, Fort Myers, FL.
The company claimed it was responding to requests for proposals from several compilers.