AccuData Debuts Energy Marketing Newsletter
"Each issue of the publication will spotlight data strategies that energy marketers can use to leverage customer acquisition and customer retention," said Holly Paulus, director of AccuData's Energy Data Strategies Group. "You'll also find industry case studies and success stories about how other energy marketers are successfully using both consumer and business marketing data to accomplish their goals in today's dynamic marketplace."
In addition to producing the newsletter, Paulus and her four-person team have more than 10 energy industry clients.
Energy marketers can sign up for a free subscription to the Energy Data Report at www.accudata.com/energy.