Accountant Group Hires Marketing General

Share this article:
The National Conference of Certified Public Accountant Practitioners, Lake Success, NY, has selected Marketing General Inc., Alexandria, VA, to create a marketing program to build and strengthen its membership base.


NCCPAP, which calls itself the only organization in the United States to represent the interests of regional and local CPA firms, has 1,300 members. Its services include government relations and congressional advocacy for CPA firms, newsletters about developments in the industry and an annual meeting generally held in May on Capitol Hill with IRS officials.


Some telemarketing efforts already have begun, and the first direct mail effort will begin this fall. A multistep marketing plan aimed at strengthening its position with its constituency and the media also is planned.


Marketing General, which specializes in direct marketing programs to meet the needs of nonprofit and for-profit organizations, serves more than 50 national organizations.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.