Aspen Marketing Services, a division of Epsilon, announced July 3 that it had expanded its relationship with Jaguar Land Rover, and will now be handling all global aftersales marketing for the company.
EBay, the US online consumer-to-consumer company, has chosen Digitas as agency of record (AOR) for its digital media and digital creative business, a source familiar with the deal has confirmed to DMNews.
Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.
Less than a month after losing the key SC Johnson & Son global advertising account to BBDO and Ogilvy & Mather, Draftfcb Chicago said August 16 that it will reduce its staff by approximately 10%. The agency's global workforce will be cut by 3%.
SC Johnson & Son has reassigned its global advertising account after a decades-long relationship with Draftfcb. The Racine, Wis.-based company hired BBDO for advertising for its pest-control and home-storage divisions and Ogilvy & Mather for ad duties for its fragrance and home-cleaning units.
Euro RSCG has reassigned former New York office co-CEO Pete Zillig to a position in Europe, the agency confirmed May 26. Jeff Brooks will serve as Euro RSCG New York's sole CEO, reporting to Lee Garfinkel and Matt Ryan, chairmen of Euro RSCG. The agency also said that it has eliminated some staff as part of the restructuring.
L'Oreal has named R/GA digital AOR for its luxury products division in the US, the brand said May 12. The agency will be responsible for L'Oreal's comprehensive digital strategy and execution for a number of consumer product brands.
Havas' first-quarter 2011 revenue increased 9.7% to $530 million, compared with the previous year, the company said April 27 in an earnings statement. The holding company, which owns and operates Euro RSCG and Arnold Worldwide, among other agencies, saw $563 million in net new business in Q1, a drop of 33% compared with the first quarter of 2010.
Greg Andersen, CEO of BBH New York, said at the Mirren New Business Conference on April 11 that his agency had lost its last 10 pitches in a row, but added that unsuccessful pitches can serve as learning tools to improve product and revenue initiatives. He added that agencies should be more concerned with creating new revenue streams and products than with the amount of new business they sign.
The US Army has retained McCann Worldgroup as its agency responsible for a full range of advertising and marketing services including direct marketing. The agency's new contact will begin April 7, said Dan Elkins, deputy for public affairs at the Army's Mission and Installation Contracting Command.
Dell has hired agencies Sid Lee and Arnold to work on its consumer and small- and medium-sized business marketing, respectively. Their work will "absolutely" consist of "direct elements for all business units," said Bob Kaufman, Dell spokesman.
The Georgia Department of Economic Development has selected integrated agency Engauge as its marketing and advertising AOR after a five-month review. Engauge had served as the organization's digital AOR since 2006. The agency will handle all of the department's advertising, digital, sponsorship and media planning and buying work.
E-mail services provider BlueHornet Networks, a division of Digital River, Inc., has named three new clients. Mountain Creek Resort, Carus Publishing Co. and Mobeze have all signed on to use the company's e-mail and segmentation capabilities.
In-flight communications company Aircell has named Austin, TX-based T3 its agency of record for its Gogo Inflight Internet brand. T3 won the business after a two-round RFP process. Upshot was the brand's previous AOR.
Sports Authority selected Team Detroit to handle a brand repositioning that's expected to include several direct elements.
Sassy Inc., makers of infant toys and other products, has named Crossbow Group its agency of record for direct marketing and social media.
Pinnacle Foods has transferred creative and strategy duties for its Duncan Hines dry goods brands and Birds Eye frozen brands to BBDO New York and Kirshenbaum Bond Senecal & Partners, respectively.
Sony Electronics has named The Agency Inside Harte-Hanks as its agency of record for CRM in North America.
Nestle Purina Pet Care has named Razor its CRM agency of record following a review. The agency will handle CRM for Purina brands Purina One, Friskies and Puppy Chow, among others, according to a statement from the agency.
Supermarket chain Winn Dixie has hired Valassis for in-store marketing, media and measurement duties. The service provider will focus on shelf and point-of-sale marketing, with an emphasis on promoting Winn Dixie's own brand.
Nestlé Confections & Snacks has named OgilvyOne agency of record for digital and CRM for the Wonka brand. Wonka candy lines include Sweet Tarts, Spree and Nerds and the Wonka Exceptionals chocolate line.
InterContinental Hotels Group named Ogilvy & Mather its agency of record for global customer marketing, working across a broad range of marketing disciplines, on April 13.
Goodyear Tire & Rubber Company named Digitas its interactive AOR, effective April 9.
Kraft has shifted ad duties for its Planters brand from Interpublic's Draftfcb to Omnicom's TBWA/Chiat/Day, a Kraft spokesperson has confirmed.
Huntington Bancshares has named Arnold Worldwide lead marketing agency for its flagship brand and its Huntington National chain of retail banks. Terms of the deal, which closed the first week of March, were not disclosed.
Century 21 Real Estate has named MRM Worldwide its agency of record for national and digital marketing and Mullen as its agency of record for social media and PR. Both are Interpublic Group agencies. Mullen is the real estate company's first social media AOR.
Morgan Stanley has named The Martin Agency its agency of record for creative, planning and digital after a four-month review process.
The Martin Agency has won digital, creative and media planning duties for Johnson & Johnson brands Tylenol and Motrin, an agency spokesperson confirmed.
Toronto-based Rogers Communications has named Rosetta its interactive and direct marketing agency of record after a review.
Applica Consumer Products named Zimmerman Advertising its agency of record for the George Foreman line of appliances on January 7. Zimmerman, owned by Omnicom Group, was selected after a review of 10 agencies, including Ogilvy, Mullen, JWT, Young & Rubicam and DDB, for the heavily direct response-oriented work.
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