Accipiter Wins 101communications Work

Share this article:
Publisher and event organizer 101communications signed up to use Accipiter Solutions Inc.'s AdManager Hosted product.


The company, which targets IT professionals with 11 titles and 44 trade shows, will use the ad management system to deliver ads through syndicated technologies like RSS feeds. Its banners run across 20 sites, RSS feeds and industry newsletters.


The 101communications contract comes soon after Accipiter, Raleigh, NC, and London, won Dutch-owned publisher Wolters Kluwer Italia as an AdManager Hosted client.


Raleigh, NC-based Accipiter's AdManager offers reports to enable users to quickly gauge campaign performance. In 101communications' case, the publisher will soon upgrade its AdManager capabilities to run house ads in groups instead of individually. This will optimize and prioritize ad exposure.


Meanwhile, Accipiter opened a sales office in Sweden to support clients in Finland, Iceland, Norway and Denmark. Internet penetration is high in the Nordic region.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.