Access, J. Patton Form Exclusive Relationship

Share this article:
Marketing services provider Access Worldwide Communications Inc. and J. Patton Sports Marketing Inc. said yesterday they formed an exclusive relationship for JPSM to provide sports-related marketing venues for Access's clients. Access, a Boca Raton, FL, database company specializing in the health care industry, mails weekly, four-page newsletters to doctors, pharmacists and other medical professionals on behalf of its health care clients, such as pharmaceutical companies, who sponsor the newsletters. JPSM, Atlanta, has licensing agreements with the National Football League, National Hockey League, the PGA Tour and 171 universities that allow it to use their data, logos and other information to create the newsletters and other marketing vehicles, such as speaking engagements with sports stars. The two companies have had a relationship for several years, but their new contract makes Access the exclusive partner of JPSM for heal care, telecommunications and insurance clients.


Also, Access and JPSM are in negotiations to acquire the rights to create marketing vehicles based on NASCAR events and personalities. An agreement is expected within 30 days, according to James Patton, president and founder of JPSM.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.