Accent Color Sciences' System Hits the Spot
On a billing statement, for example, the company logo could be printed in one color, the amount due and due date in a second color and past-due warning or cross-selling message in a third color. Using Accent's Model HC2 postprocessor for the IBM InfoPrint line, up to three colors can be chosen from a palette of 12.
According to a Loyola University study, consumer comprehension of information was more accurate by up to 77 percent and faster by up to 29 percent when highlighted in color. In addition, a printing company's use of color to highlight balance remaining resulted in full payments doubling after one mailing, and a utility increased response by 13 percent by highlighting key information in blue.