June 15, 1998
AbTech, ModelQuest MarketMiner
Data-mining solutions provider AbTech Corp., Charlottesville, VA, announced that its direct marketing tool ModelQuest MarketMiner will be available in July. According to AbTech, the tool will help provide marketing managers with a way to acquire, retain and satisfy customers by using response, valuation and retention modeling and segmentation.
The system features modeling technologies such as regression, decision tree and Statistical Networks (StaNet). Other features and benefits include mining agendas, direct marketing solutions and comprehensive analysis and reporting.
For more information, call 804/977-0686.