AbTech, ModelQuest MarketMiner

Share this article:
Data-mining solutions provider AbTech Corp., Charlottesville, VA, announced that its direct marketing tool ModelQuest MarketMiner will be available in July. According to AbTech, the tool will help provide marketing managers with a way to acquire, retain and satisfy customers by using response, valuation and retention modeling and segmentation.


The system features modeling technologies such as regression, decision tree and Statistical Networks (StaNet). Other features and benefits include mining agendas, direct marketing solutions and comprehensive analysis and reporting.


For more information, call 804/977-0686.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.