Absolut Names G2 to Design, Branding Account

Share this article:
Swedish liquor maker Absolut Co. yesterday named design and branding agency G2 as its agency of record for on-premise design and branding efforts.


Part of Grey Global Group, New York-based G2 replaces incumbent Upshot, Chicago, a division of Halo Industries. The size of the account was not disclosed.


The appointment is meant to highlight Absolut's emphasis on marketing in locations where products such as Absolut Vodka, Absolut Peppar, Absolut Citron, Absolut Mandrin and Absolut Kurant are sold.


G2 is responsible for creating Web design projects, collateral materials, promotional programs, environmental design and displays for bars, nightclubs and restaurants stocking Absolut products.


Services offered by G2 include collateral and package design, logo development, product naming, environmental design and retail media. Clients have included the New York Lottery, autobytel.com, Procter & Gamble Co., Panasonic and British American Tobacco.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.