ABR 2011: Meredith  Integrated  Marketing

Martin.Reidy

Principal : Martin Reidy,  president and CEO 
Ownership : Meredith Corp. 
US revenue : $173 million 

   Capabilities 

Meredith Integrated Marketing, once known solely for custom publishing, continues to add to its marketing services arm. Over the last few years, it acquired interactive shops O'Grady Meyers and Genex; healthcare marketing agency Big Communications; database and analytics shop Directive; and viral marketing agency New Media Strategies. "We have made a concentrated effort to define ourselves as a marketing company," says Martin Reidy, president and CEO. 

Accounts 

It won Chrysler Group's CRM business in the US and Canada in early 2010, and this year was named social media AOR for Chrysler, Dodge, Ram and Jeep. Other account wins include Lowe's, Pizza Hut and SunTrust. It lost the Carnival Cruise Lines account when the company discontinued its loyalty magazine. 

Staff 

The firm grew to 649 people from 589 in 2009 across its eight US offices. Recent appointments include David Brown as EVP and GM and Briggs Ferguson as COO of digital. 

Performance  

Revenues totaled $173 million, an 8% increase over 2009. "Organically, we grew very, very well," says Reidy. Its FY 2011 third quarter earnings showed revenues are up 8%, led by digital and CRM.

From the June 2011 Issue of Direct Marketing News »