ABR 2011: Hacker Group

Share this article:
Spyro Kourtis
Spyro Kourtis

Principal
: Spyro Kourtis,
 president and CEO 

Ownership
: Interpublic Group of Companies







Capabilities


Direct and digital agency Hacker Group has verticals in telecommunications, insurance and travel. In 2010, it launched Health HG, a health insurance marketing practice, its second-largest vertical. The agency benefited from both the latest round of healthcare reform and the earlier changes in Medicare, says president and CEO Spyro Kourtis. 


Accounts


Key clients include AT&T, Box.net, Carnival Cruise Lines, Chipotle Mexican Grill, Kawasaki and Western Union. In 2010, Hacker won an assignment for Regence Blue Cross/Blue Shield and retained EmblemHealth. 


The acquisition of T-Mobile by AT&T earlier this year is also expected to affect some of Hacker's work, shifting spending from customer acquisition to lifecycle marketing, as T-Mobile customers transition to AT&T. 


Staff


Seattle, Wash.-based Hacker has 186 employees, up from 160 in 2009. Most of that growth came outside of traditional media disciplines, such as the digital and mobile practices, says Kourtis. 


Performance

He would not give totals, but Kourtis notes revenue increased in 2010 by 27%, due to organic growth and mobile efforts. The digital practice more than doubled in 2010, as clients shifted spending from less-measurable traditional media, he says.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.