ABR 2010: Zeta Interactive

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Zeta Interactive
Zeta Interactive

Agency: Zeta Interactive

Location: New York

Year Founded: 2007

Number of offices: 9 offices in 2 countries

2009 Revenue: N/A

Web site: http://www.zetainteractive.com

Key executive: Al DiGuido, CEO

Major discipline/capability: Full-service interactive marketing agency. Services include email, paid and organic search, brand development and creative services, web site development, data warehousing and analytics services, social media marketing and mining, mobile, digital publishing and strategic consulting.

Key clients: Allergan, Intuit, Sony Electronics, LiveNation, Century 21, Martha Stewart Omnimedia, US Airways, and STIHL.

Latest trends: The challenging economy of 2009 resulted in a renewed focus on proven direct response performers such as email marketing and paid/organic search. In fact, Zeta Interactive's email revenues alone grew 24% over the past year, with over 20 new clients signed in this category. With increased cost and accountability pressures, we saw a shift away from print and branding initiatives towards more cost-efficient and measurable interactive campaigns, including digital-only publications. We have also seen significantly increased interest in social media marketing and mobile, as these channels experience exponential growth.

Notable new campaigns: Allergan Juvederm (web site design, search, lead generation, display and social
media marketing); Allergan Botox (web design, lead generation, search and display marketing); Century 21 (email, search and web design); Sony Electronics holiday search marketing campaign for Sony Style; Intuit tax season
search marketing and creative campaigns focused on acquisition and revenue; Spa Chakra web site redesign.

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