ABR 2010: Wunderman
Daniel Morel
Agency: Wunderman
Location: New York
Year Founded: 1958
Number of offices: 130+ in 55+ countries
2009 Revenue: $268 million
Web site: http://www.wunderman.com
Key executive: Daniel Morel, Chairman/CEO
Major discipline/capability: Lead Generation Retention, Targeting & Segmentation Teleservices, Customer Insights Technology Production & Deployment, CRM Strategy, Communication Strategy, Channel Planning, SEM/SEO Strategy, Experience Design Marketing Anayltics & ROI, Creative Decision Science, Campaign Management, Social Media Monitoring, Printing/Lasering/Lettershop Metrics and Optimization, Broadcast Production Test Design, TV/Video/Radio, Postal Mail, Mobile (SMS/MMS/WAP/IVR), Online, Social Media, Viral
Key clients: Microsoft, Ford, Nokia, Southwest Airlines, Dell, Diageo
Latest trends: All relationships are local. There is no digital or direct without data.
Notable new campaigns: Toshiba- Boring Versus Normal - Analytics, B2C Digital Services, Digital Services Email Marketing, Email Marketing Events & Sports Marketing, Events & Sports Marketing Planning/Insights, Planning/Insights Print, Print Radio, Radio Sales Promotion, Sales Promotion, Social Media; Southwest Airlines - A New Form of Free Media - B2C, Digital Services Email Marketing, Email Marketing Events , Integrated Mobile Marketing, Mobile Marketing, Outdoor/Out of Home; Microsoft- Joint Launch of Windows 7, Windows Server R2 and Exchange 2010 -B2B Digital Services, Email Marketing, Social Media.
