ABR 2010: Wunderman

Share this article:
Daniel Morel
Daniel Morel

Agency: Wunderman

Location: New York

Year Founded: 1958

Number of offices: 130+ in 55+ countries

2009 Revenue: $268 million

Web site: http://www.wunderman.com

Key executive: Daniel Morel, Chairman/CEO

Major discipline/capability: Lead Generation Retention, Targeting & Segmentation Teleservices, Customer Insights Technology Production & Deployment, CRM Strategy, Communication Strategy, Channel Planning, SEM/SEO Strategy, Experience Design Marketing Anayltics & ROI, Creative Decision Science, Campaign Management, Social Media Monitoring, Printing/Lasering/Lettershop Metrics and Optimization, Broadcast Production Test Design, TV/Video/Radio, Postal Mail, Mobile (SMS/MMS/WAP/IVR), Online, Social Media, Viral

Key clients: Microsoft, Ford, Nokia, Southwest Airlines, Dell, Diageo

Latest trends: All relationships are local.  There is no digital or direct without data.

Notable new campaigns: Toshiba- Boring Versus Normal - Analytics, B2C Digital Services, Digital Services Email Marketing, Email Marketing Events & Sports Marketing, Events & Sports Marketing Planning/Insights, Planning/Insights Print, Print Radio, Radio Sales Promotion, Sales Promotion, Social Media; Southwest Airlines - A New Form of Free Media - B2C, Digital Services Email Marketing, Email Marketing Events , Integrated Mobile Marketing, Mobile Marketing, Outdoor/Out of Home; Microsoft- Joint Launch of Windows 7, Windows Server R2 and Exchange 2010 -B2B Digital Services, Email Marketing, Social Media.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.