ABR 2010: Unit 7

Share this article:
Loreen Babcock
Loreen Babcock

Agency: Unit 7

Location: New York

Year Founded: 1996

Number of offices: 1

2009 Revenue: N/A

Web site: www.unit7.com

Key executive: Loreen Babcock, CEO

Major discipline/capability: CRM/Direct Marketing/Relationship Marketing, Interactive/Digital, Insights, Communications ROI Modeling and Interactive Dashboards, Analytics, Strategy, Creative Development and Production, Business Intelligence, Research Design, Branding & Positioning Initiatives

Key clients: Pfizer, Bristol-Myers Squibb, Sanofi-Aventis, Astra Zeneca, Columbia University, Raritan, Reliant

Latest trends: With consumer trust at an all time low, it is more important than ever for companies to understand how to restore trust, especially within the context of “the new consumer” who now have more and more ways to experience, engage and interact with products and service. Trust is on display and tested every day.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.