ABR 2010: Unit 7

Loreen Babcock

Agency: Unit 7

Location: New York

Year Founded: 1996

Number of offices: 1

2009 Revenue: N/A

Web site: www.unit7.com

Key executive: Loreen Babcock, CEO

Major discipline/capability: CRM/Direct Marketing/Relationship Marketing, Interactive/Digital, Insights, Communications ROI Modeling and Interactive Dashboards, Analytics, Strategy, Creative Development and Production, Business Intelligence, Research Design, Branding & Positioning Initiatives

Key clients: Pfizer, Bristol-Myers Squibb, Sanofi-Aventis, Astra Zeneca, Columbia University, Raritan, Reliant

Latest trends: With consumer trust at an all time low, it is more important than ever for companies to understand how to restore trust, especially within the context of “the new consumer” who now have more and more ways to experience, engage and interact with products and service. Trust is on display and tested every day.