ABR 2010: Targetbase

Share this article:
Targetbase
Targetbase

Agency: Targetbase

Location: Irving, TX

Year Founded: 1979

Number of offices: 4 offices in 2 countries

2009 Revenue: N/A

Web site: Targetbase.com

Key executive: Mark Wright, President/CEO

Major discipline/capability:

Marketing Analytics, Communication Planning, Creative Development, Interaction Management, Technology, Business Intelligence, Digital Content Development, Database Development

Key clients: American Honda Motor Co., DIRECTV, Gatorade, General Mills, LPL Financial, Michaels Stores, Inc. , Pacific Gas and Electric , Procter & Gamble, Roundy's Supermarkets, Tempur-Pedic, TLC Vision

Latest trends: Our view of the industry over the next few years is that digital channels will continue to proliferate; social marketing will become increasingly important; mass media will still be very powerful and the ability to uniquely reach your consumers easily with a tailored message will continue to improve in both speed and cost effectiveness. The real opportunity in all of this is to create the overall integrated consumer experience that you want and that your consumer desires.

Targetbase is seeing a convergence of direct, digital and database marketing practices. It is our vision to be the leader in consumer engagement in this new “21st-century agency” market space. We believe that our leading analytical practice will continue to be our strongest differentiator.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.