ABR 2010: Targetbase

Share this article:
Targetbase
Targetbase

Agency: Targetbase

Location: Irving, TX

Year Founded: 1979

Number of offices: 4 offices in 2 countries

2009 Revenue: N/A

Web site: Targetbase.com

Key executive: Mark Wright, President/CEO

Major discipline/capability:

Marketing Analytics, Communication Planning, Creative Development, Interaction Management, Technology, Business Intelligence, Digital Content Development, Database Development

Key clients: American Honda Motor Co., DIRECTV, Gatorade, General Mills, LPL Financial, Michaels Stores, Inc. , Pacific Gas and Electric , Procter & Gamble, Roundy's Supermarkets, Tempur-Pedic, TLC Vision

Latest trends: Our view of the industry over the next few years is that digital channels will continue to proliferate; social marketing will become increasingly important; mass media will still be very powerful and the ability to uniquely reach your consumers easily with a tailored message will continue to improve in both speed and cost effectiveness. The real opportunity in all of this is to create the overall integrated consumer experience that you want and that your consumer desires.

Targetbase is seeing a convergence of direct, digital and database marketing practices. It is our vision to be the leader in consumer engagement in this new “21st-century agency” market space. We believe that our leading analytical practice will continue to be our strongest differentiator.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.