ABR 2010: SolutionSet

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Jeff Haggin
Jeff Haggin

Agency: SolutionSet

Location: Mill Valley, CA

Year Founded: 2001

Number of offices: 6 offices in the US

2009 Revenue: N/A

Web site: http://www.solutionset.com

Key executive: Jeff Haggin, CEO

Major discipline/capability: Email. Strategy, Data Management, Direct Mail. Web. Mobile

Key clients: Dell, AT&T, Radio Shack, eBay, American Express, TXUE, CA Lottery, Office Depot, Cisco, Gold's Gym

Latest trends: Acceleration of shift in marketing spend from offline to online, especially in context of customer acquisition.  Increasing emphasis on cross-channel CRM initiatives, especially for customer retention purposes.  More focus on decreasing cost and cycle time of production.  Increasing consolidation of content and production assets in centralized file-based workflows (DAM systems).

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