May 03, 2010

ABR 2010: Sigma Marketing Group

Sigma Marketing Group
Sigma Marketing Group

Agency: Sigma Marketing Group

Location: Rochester, NY

Year Founded: 1985

Number of offices: One

2009 Revenue: Direct: $9,800,000

Web site: http://www.sigmamarketing.com

Key executive: Kenyon Blunt, CEO

Major discipline/capability: Digital and Database marketing services including marketing analytics, strategy development, marketing technology integration, web development and campaign management services

Key clients: AAA, Avaya, Citizens Bank, FMC, MetLife, Nationwide, Shredit, Trend Micro, Xerox

Latest trends: Integration of online and offline behavior data for strategic marketing analytics, Distributed Marketing to support field and sales organizations, Sales Enablement solutions to deliver insights to sales forces.

Notable new campaigns: Nationwide Affinity Marketing, direct mail; Shredit, email, direct mail, web

Similar Articles

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Q&A: Scott Pinkney, SVP & creative director, BBDO/Proximity, Toronto

Q&A: Scott Pinkney, SVP & creative director, BBDO/Proximity, ...

Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font.

The Evolution of Marketing

The Evolution of Marketing

Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.

Marketing Challenge: When a Counteroffer Is as Risky as a Good-bye

Marketing Challenge: When a Counteroffer Is as Risky ...

Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? Answers are due to ginger.conlon@dmnews.com by June ...