ABR 2010: Sigma Marketing Group

Share this article:
Sigma Marketing Group
Sigma Marketing Group

Agency: Sigma Marketing Group

Location: Rochester, NY

Year Founded: 1985

Number of offices: One

2009 Revenue: Direct: $9,800,000

Web site: http://www.sigmamarketing.com

Key executive: Kenyon Blunt, CEO

Major discipline/capability: Digital and Database marketing services including marketing analytics, strategy development, marketing technology integration, web development and campaign management services

Key clients: AAA, Avaya, Citizens Bank, FMC, MetLife, Nationwide, Shredit, Trend Micro, Xerox

Latest trends: Integration of online and offline behavior data for strategic marketing analytics, Distributed Marketing to support field and sales organizations, Sales Enablement solutions to deliver insights to sales forces.

Notable new campaigns: Nationwide Affinity Marketing, direct mail; Shredit, email, direct mail, web

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.