ABR 2010: Sigma Marketing Group

Share this article:
Sigma Marketing Group
Sigma Marketing Group

Agency: Sigma Marketing Group

Location: Rochester, NY

Year Founded: 1985

Number of offices: One

2009 Revenue: Direct: $9,800,000

Web site: http://www.sigmamarketing.com

Key executive: Kenyon Blunt, CEO

Major discipline/capability: Digital and Database marketing services including marketing analytics, strategy development, marketing technology integration, web development and campaign management services

Key clients: AAA, Avaya, Citizens Bank, FMC, MetLife, Nationwide, Shredit, Trend Micro, Xerox

Latest trends: Integration of online and offline behavior data for strategic marketing analytics, Distributed Marketing to support field and sales organizations, Sales Enablement solutions to deliver insights to sales forces.

Notable new campaigns: Nationwide Affinity Marketing, direct mail; Shredit, email, direct mail, web

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.