ABR 2010: Sigma Marketing Group

Sigma Marketing Group

Agency: Sigma Marketing Group

Location: Rochester, NY

Year Founded: 1985

Number of offices: One

2009 Revenue: Direct: $9,800,000

Web site: http://www.sigmamarketing.com

Key executive: Kenyon Blunt, CEO

Major discipline/capability: Digital and Database marketing services including marketing analytics, strategy development, marketing technology integration, web development and campaign management services

Key clients: AAA, Avaya, Citizens Bank, FMC, MetLife, Nationwide, Shredit, Trend Micro, Xerox

Latest trends: Integration of online and offline behavior data for strategic marketing analytics, Distributed Marketing to support field and sales organizations, Sales Enablement solutions to deliver insights to sales forces.

Notable new campaigns: Nationwide Affinity Marketing, direct mail; Shredit, email, direct mail, web