ABR 2010: Roberts Communications

Share this article:
Roberts Communications
Roberts Communications

Agency: Roberts Communications

Location: Rochester, NY

Year Founded: 1971

Number of offices: 2 offices in North America

2009 Revenue: Capitalized Billings  $75,500,000
Revenues  $21,757,400

Web site: www.robertscomm.com

Key executive: Bill Murtha, President/CEO

Major discipline/capability: Advertising (creative and media buying); direct and database marketing; channel sales support; public relations; web-based marketing

Key clients: Xerox, Blue Cross Blue Shield of Minnesota, MasterCard, ITT Goulds Pumps, ESL Federal Credit Union, Paychex Corp.

Latest trends: Use of Social media (Facebook, LinkedIn, Twitter) in B2B and B2C campaigns; personalized embedded video content in e-mail; and on-line direct marketing; cross-platform, cross-channel DM campaigns

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.