ABR 2010: Roberts Communications

Roberts Communications

Agency: Roberts Communications

Location: Rochester, NY

Year Founded: 1971

Number of offices: 2 offices in North America

2009 Revenue: Capitalized Billings  $75,500,000
Revenues  $21,757,400

Web site: www.robertscomm.com

Key executive: Bill Murtha, President/CEO

Major discipline/capability: Advertising (creative and media buying); direct and database marketing; channel sales support; public relations; web-based marketing

Key clients: Xerox, Blue Cross Blue Shield of Minnesota, MasterCard, ITT Goulds Pumps, ESL Federal Credit Union, Paychex Corp.

Latest trends: Use of Social media (Facebook, LinkedIn, Twitter) in B2B and B2C campaigns; personalized embedded video content in e-mail; and on-line direct marketing; cross-platform, cross-channel DM campaigns