ABR 2010: Richards Relationship Marketing

Share this article:
Richards Relationship Marketing
Richards Relationship Marketing

Agency: Richards Relationship Marketing

Location: Dallas

Year Founded: 1986

Number of offices: U.S. only

2009 Revenue: N/A

Web site: www.richardsrelationshipmarketing.com

Key executive: Stan Richards, President/CEO

Major discipline/capability: Marketing Consulting, Direct Response Marketing, Customer Relationship Marketing, Customer Profiling and Segmentation

Key clients: Advance Auto Parts, Auntie Anne's, Behringer Harvard, Flexjet, Furr's, MD Anderson, MetroPCS, Orkin Pest Control, Sub-Zero Freezer/Wolf Appliances, The Yachts of Seabourn

Latest trends: Increased focus on lead generation; increased focus on ROI; increased spend on direct marketing, especially direct mail and email

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.