ABR 2010: Richards Relationship Marketing

Richards Relationship Marketing

Agency: Richards Relationship Marketing

Location: Dallas

Year Founded: 1986

Number of offices: U.S. only

2009 Revenue: N/A

Web site: www.richardsrelationshipmarketing.com

Key executive: Stan Richards, President/CEO

Major discipline/capability: Marketing Consulting, Direct Response Marketing, Customer Relationship Marketing, Customer Profiling and Segmentation

Key clients: Advance Auto Parts, Auntie Anne's, Behringer Harvard, Flexjet, Furr's, MD Anderson, MetroPCS, Orkin Pest Control, Sub-Zero Freezer/Wolf Appliances, The Yachts of Seabourn

Latest trends: Increased focus on lead generation; increased focus on ROI; increased spend on direct marketing, especially direct mail and email