ABR 2010: Rauxa Direct

Rauxa Direct

Agency: Rauxa Direct

Location: Costa Mesa, CA

Year Founded: 1999

Number of offices: 3 offices in 1 country

2009 Revenue: Total: $75,400,000.00

Web site: www.rauxa.com

Key executive: Jill Gwaltney, CEO

Major discipline/capability: Strategic Planning, CRM, Database Marketing, Reporting & Analysis, Creative, Production, Interactive and Hispanic marketing

Key clients: N/A

Latest trends: Due to sweeping social, technological, and economic changes, there have been profound shifts in the advertising and marketing industry in the last several years. Marketing budgets are shrinking and clients need to do more with less. Traditional advertising channels have evolved into multiple new forms of communication, and mass media centers on niches and specific target audiences. Consumers are in control and Rauxa is responding with a focus on data-based, integrated one-to-one strategies and tactics.