ABR 2010: Publicis Modem

Share this article:
Spotlight: Jean-Philippe Maheu, chief digital officer, Ogilvy North America
Spotlight: Jean-Philippe Maheu, chief digital officer, Ogilvy North America

Agency: Publicis Modem

Location: New York

Year Founded: Modem Media founded in 1988; Publicis Modem in 2007.

Number of offices: 49 offices worldwide

2009 Revenue: N/A

Web site: www.publicismodem.com

Key executive: Jean-Philippe Maheu – Global CEO, Dani Nadel - President USA  

Major discipline/capability:        

Full service digital experience agency: website development, digital marketing, digital media buying/planning, mobile marketing/app development, search engine marketing, digital strategy and management, social media, measurement and analytics

Key clients:

LG Electronics, General Mills, Hasbro, Citi, Becks, PayPal, Cartier, L'Oreal, Sanofi Pastuer, Subway, Marriott

Latest trends:

From Direct Marketing to Digital Direct; from CRM to SRM; from Demographic Based Segmentation to Affinity & Behavioral Based Segmentation; from Branded Content to Crowdsourced and User Generated content; from Brand Site as Brochure to Brand Site as Content Hub; from the Value of Impressions to the Value of Sentiment and Influence

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.