ABR 2010: Publicis Modem

Share this article:
Spotlight: Jean-Philippe Maheu, chief digital officer, Ogilvy North America
Spotlight: Jean-Philippe Maheu, chief digital officer, Ogilvy North America

Agency: Publicis Modem

Location: New York

Year Founded: Modem Media founded in 1988; Publicis Modem in 2007.

Number of offices: 49 offices worldwide

2009 Revenue: N/A

Web site: www.publicismodem.com

Key executive: Jean-Philippe Maheu – Global CEO, Dani Nadel - President USA  

Major discipline/capability:        

Full service digital experience agency: website development, digital marketing, digital media buying/planning, mobile marketing/app development, search engine marketing, digital strategy and management, social media, measurement and analytics

Key clients:

LG Electronics, General Mills, Hasbro, Citi, Becks, PayPal, Cartier, L'Oreal, Sanofi Pastuer, Subway, Marriott

Latest trends:

From Direct Marketing to Digital Direct; from CRM to SRM; from Demographic Based Segmentation to Affinity & Behavioral Based Segmentation; from Branded Content to Crowdsourced and User Generated content; from Brand Site as Brochure to Brand Site as Content Hub; from the Value of Impressions to the Value of Sentiment and Influence

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.