ABR 2010: Publicis Modem

Spotlight: Jean-Philippe Maheu, chief digital officer, Ogilvy North America

Agency: Publicis Modem

Location: New York

Year Founded: Modem Media founded in 1988; Publicis Modem in 2007.

Number of offices: 49 offices worldwide

2009 Revenue: N/A

Web site: www.publicismodem.com

Key executive: Jean-Philippe Maheu – Global CEO, Dani Nadel - President USA  

Major discipline/capability:        

Full service digital experience agency: website development, digital marketing, digital media buying/planning, mobile marketing/app development, search engine marketing, digital strategy and management, social media, measurement and analytics

Key clients:

LG Electronics, General Mills, Hasbro, Citi, Becks, PayPal, Cartier, L'Oreal, Sanofi Pastuer, Subway, Marriott

Latest trends:

From Direct Marketing to Digital Direct; from CRM to SRM; from Demographic Based Segmentation to Affinity & Behavioral Based Segmentation; from Branded Content to Crowdsourced and User Generated content; from Brand Site as Brochure to Brand Site as Content Hub; from the Value of Impressions to the Value of Sentiment and Influence