ABR 2010: Organic, Inc

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Organic, Inc
Organic, Inc

Agency: Organic, Inc

Location: San Francisco

Year Founded: 1993

Number of offices: 6 offices in 3 countries

2009 Revenue: N/A

Web site: http://organic.com

Key executive: Marita Scarfi, CEO

Major discipline/capability: Digital, Interactive, Analytics, Traditional, Search, Social Media, Mobile Marketing, Direct Marketing, Promotion, Branding/Identity, BtoC, Media Services

Key clients: Bank of America, Kimberly-Clark, Nike Canada, P&G, Guitar Center, Intel, Chrysler LLC

Latest trends: predictive analytics, using social media to better market and drive dialogue around taboo or sensitive subjects, using social media to drive consumer advocacy and education, customer satisfaction/retention, attaining better ROI, increased communication with client, combination between direct mail and online campaigns, measurement/analysis techniques, outsourcing

Notable new campaigns: Kimberly-Clark, U by Kotex (social media, digital channels, multi-media, online video); Proctor & Gamble, IAMS, PUR and Eukanuba (social media); Bank of America, Home Loan Guide, Morris Code, Morris Broadcasting Channel (MBC), Morris on Campus (online media, banners, ATM advertising, digital and traditional point of sale, ads in college publications, bus stop advertising and handouts at on-campus events); Guitar Center "Wish List Poster Creator" (social media); Intel "Holiday eCard" (direct marketing, social media); Juniper Networks, RenderEngine; College of Creative Studies, social media; Countrywide Home Loans, social media; Hess, social media; Nike Canada, NikeTraining.ca, social media, online video

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