ABR 2010: Moxie Interactive

Share this article:
Moxie Interactive
Moxie Interactive

Agency: Moxie Interactive

Location: Atlanta

Year Founded: 2000

Number of offices: 3 offices in 1 country

2009 Revenue: N/A

Web site: www.moxieinteractive.com

Key executive: Joel Lunenfeld, CEO

Major discipline/capability: advertising/marketing, WOM, online display advertising, search, online buzz marketing, gaming, augmented reality, branded content, media buying & planning, audio/video production, trafficking, eCRM, eCommerce, hosting, digital out of home, conversation auditing, content development, seeding content, mobile   

Key clients: 20th Century Fox, Verizon Wireless, Lifetime, Coca-Cola, The Cartoon Network, Maybelline New York

Latest trends: location based marketing, mobile search 

Notable new campaigns: Maybelline NY, Color Sensational, Online; Verizon Wireless, How Sweet the Sound, Online (Email, site, banners); Verizon Wireless,  Latin Grammys, Online (Site, viral, banners, emails); Verizon Wireless, VMAs, Online (rich media, banners, takeover); Verizon Wireless, Star Trek, Online (augmented reality, microsite, banners, emails, WAP, takeover); Verizon Wireless, Valemont, Online (rich media, banners); Mountain Dew, Dew Summer Tour, Online (banners); Garnier Fructis, Body Booster, Online (website, banners, email); Verizon Wireless, Droid, Online (eCRM, online ads); Garnier Fructis, Triple Nutrition, Online (microsite, banners);  Coca-Cola, American Idol Open Happiness Project, Online (banners)

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.