ABR 2010: Moxie Interactive
Moxie Interactive
Agency: Moxie Interactive
Location: Atlanta
Year Founded: 2000
Number of offices: 3 offices in 1 country
2009 Revenue: N/A
Web site: www.moxieinteractive.com
Key executive: Joel Lunenfeld, CEO
Major discipline/capability: advertising/marketing, WOM, online display advertising, search, online buzz marketing, gaming, augmented reality, branded content, media buying & planning, audio/video production, trafficking, eCRM, eCommerce, hosting, digital out of home, conversation auditing, content development, seeding content, mobile
Key clients: 20th Century Fox, Verizon Wireless, Lifetime, Coca-Cola, The Cartoon Network, Maybelline New York
Latest trends: location based marketing, mobile search
Notable new campaigns: Maybelline NY, Color Sensational, Online; Verizon Wireless, How Sweet the Sound, Online (Email, site, banners); Verizon Wireless, Latin Grammys, Online (Site, viral, banners, emails); Verizon Wireless, VMAs, Online (rich media, banners, takeover); Verizon Wireless, Star Trek, Online (augmented reality, microsite, banners, emails, WAP, takeover); Verizon Wireless, Valemont, Online (rich media, banners); Mountain Dew, Dew Summer Tour, Online (banners); Garnier Fructis, Body Booster, Online (website, banners, email); Verizon Wireless, Droid, Online (eCRM, online ads); Garnier Fructis, Triple Nutrition, Online (microsite, banners); Coca-Cola, American Idol Open Happiness Project, Online (banners)
