ABR 2010: Moxie Interactive

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Moxie Interactive
Moxie Interactive

Agency: Moxie Interactive

Location: Atlanta

Year Founded: 2000

Number of offices: 3 offices in 1 country

2009 Revenue: N/A

Web site: www.moxieinteractive.com

Key executive: Joel Lunenfeld, CEO

Major discipline/capability: advertising/marketing, WOM, online display advertising, search, online buzz marketing, gaming, augmented reality, branded content, media buying & planning, audio/video production, trafficking, eCRM, eCommerce, hosting, digital out of home, conversation auditing, content development, seeding content, mobile   

Key clients: 20th Century Fox, Verizon Wireless, Lifetime, Coca-Cola, The Cartoon Network, Maybelline New York

Latest trends: location based marketing, mobile search 

Notable new campaigns: Maybelline NY, Color Sensational, Online; Verizon Wireless, How Sweet the Sound, Online (Email, site, banners); Verizon Wireless,  Latin Grammys, Online (Site, viral, banners, emails); Verizon Wireless, VMAs, Online (rich media, banners, takeover); Verizon Wireless, Star Trek, Online (augmented reality, microsite, banners, emails, WAP, takeover); Verizon Wireless, Valemont, Online (rich media, banners); Mountain Dew, Dew Summer Tour, Online (banners); Garnier Fructis, Body Booster, Online (website, banners, email); Verizon Wireless, Droid, Online (eCRM, online ads); Garnier Fructis, Triple Nutrition, Online (microsite, banners);  Coca-Cola, American Idol Open Happiness Project, Online (banners)

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