ABR 2010: Mason Zimbler

Gary Skidmore

Agency: Mason Zimbler, a Harte-Hanks Company

Location: Austin, TX and Bristol, UK

Year Founded: 1998

Number of offices: 4 offices in 2 countries

2009 Revenue: N/A

Web site: www.mzl.com

Key executive: Gary Skidmore, President, Harte-Hanks Direct Marketing         

Major discipline/capability: Digital, social, viral and multichannel marketing of technology products and services

Key clients: N/A

Latest trends: The adoption of social media in the tech and business arena is driving an explosion of channels and data for marketing.  Marketers are just beginning to grasp the impact and to integrate social into their overall strategies. Only those that adapt will likely survive.