May 03, 2010

ABR 2010: Lockard & Wechsler Direct

Lockard & Wechsler Direct
Lockard & Wechsler Direct

Agency: Lockard & Wechsler Direct

Location: Irvington, NY

Year Founded: 1968

Number of offices: One

2009 Revenue: N/A

Web site: www.lswdirect.com   

Key executive: Dick Wechsler, President/CEO

Major discipline/capability: Media planning and buying for DRTV, print, alternative media. Creative services for DRTV, print, DM, radio.       

Key clients: Nutrisystem, Rosetta Stone, Idea Village, Allstar Marketing, Esurance, KGB, Sokolove Law     

Latest trends: The continued migration of response away from phone to the web       

Similar Articles

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Q&A: Scott Pinkney, SVP & creative director, BBDO/Proximity, Toronto

Q&A: Scott Pinkney, SVP & creative director, BBDO/Proximity, ...

Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font.

The Evolution of Marketing

The Evolution of Marketing

Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.

Marketing Challenge: When a Counteroffer Is as Risky as a Good-bye

Marketing Challenge: When a Counteroffer Is as Risky ...

Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? Answers are due to ginger.conlon@dmnews.com by June ...