ABR 2010: Javelin Direct

Share this article:
Javelin Direct
Javelin Direct

Agency: Javelin Direct

Location: Irving, TX

Year Founded: 2004

Number of offices: 3

2009 Revenue: N/A

Web site: http://www.javelindirect.com

Key executive: Pamela Larrick, CEO

Major discipline/capability: Strategy (Consumer Insight & Market Research, Messaging & Offer, CRM), CRM Services (Direct Mail, Digital, Print, DRTV), Analytics (Marketing Mix Modeling, Econometrics, Marketing Effectiveness & ROI Analysis, Multichannel Response & Sales Tracking)

Key clients: AT&T, TruGreen, Allstate, KingsIsle, ING, Citi, First Tennessee, Telecom New Zealand, HP

Latest trends: Stronger push to digital, integration, cost efficiencies and higher accountability.

Notable new campaign: TruGreen - 2010 Seasonal Acquisition Launch (Direct, Print, Shared Mail, Digital)

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.