ABR 2010: Javelin Direct

Share this article:
Javelin Direct
Javelin Direct

Agency: Javelin Direct

Location: Irving, TX

Year Founded: 2004

Number of offices: 3

2009 Revenue: N/A

Web site: http://www.javelindirect.com

Key executive: Pamela Larrick, CEO

Major discipline/capability: Strategy (Consumer Insight & Market Research, Messaging & Offer, CRM), CRM Services (Direct Mail, Digital, Print, DRTV), Analytics (Marketing Mix Modeling, Econometrics, Marketing Effectiveness & ROI Analysis, Multichannel Response & Sales Tracking)

Key clients: AT&T, TruGreen, Allstate, KingsIsle, ING, Citi, First Tennessee, Telecom New Zealand, HP

Latest trends: Stronger push to digital, integration, cost efficiencies and higher accountability.

Notable new campaign: TruGreen - 2010 Seasonal Acquisition Launch (Direct, Print, Shared Mail, Digital)

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.